About the Program - for General Public

The Colour It Up Program is a community-based program designed to promote increased vegetable and fruit consumption to women ages 19-50 and their families.

The program generally runs once a week for six weeks. Each weekly session lasts about two hours. The Colour It Up Program helps women make changes in how they eat. It gives participants the knowledge, skills, and confidence needed to eat more vegetables and fruit and achieve the recommended 7 to 8 Food Guide Servings each day.

In each session there are discussions, activities, recipes and snacks that help women to overcome challenges and build confidence in their ability to eat more vegetables and fruit.

Research shows that eating a variety of vegetables and fruit every day can make us healthier. It makes us less likely to develop certain types of cancer, heart disease, stroke, obesity and other diseases.

Contact us if you are interested in participating in a Colour It Up Program in your community!

10 Key Messages of the Colour It Up Program:

  1. Go for more vegetables and fruit. Eat 7 to 8 Food Guide Servings every day.
  2. Enjoy the many health benefits of vegetables and fruit.
  3. Choose a variety of colours and tastes.
  4. Choose fresh, frozen, canned and dried there is always something available.
  5. Vegetables and fruit are safe to eat.
  6. Vegetables and fruit are affordable.
  7. Discover fast and easy ways to prepare vegetable and fruit.
  8. There are simple solutions to storing vegetables and fruit.
  9. Help children enjoy vegetables and fruit.
  10. Everyone can find a way to eat more vegetables and fruit.

See some Frequently Asked Questions (FAQ) about the Colour It Up Program.


The Colour It Up Program is provincially coordinated by the Nutrition Resource Centre (NRC) at the Ontario Public Health Association with funding from the Ministry of Health Promotion. Cancer Care Ontario, the Canadian Cancer Society (Ontario Division) and the Heart and Stroke Foundation of Ontario are provincial partners. At this time, the Nutrition Resource Centre only supports the Colour It Up...Go for More Vegetables and Fruit program offered by organizations in Ontario.